The world’s most human AI setter

Setterapp chats with every Instagram DM & comment, qualifies the lead, and books the call — so you focus on closing, not chasing DMs.

setterapp — Inbox
setterapp
Inbox
Leads
Pipeline
Comments
Analytics
Settings
Inbox
AllAIYou
T
@theo.lifts
thursday works, let’s do it
You2m
M
@mara.yoga
is it pricey though?
AI6m
K
@kayfit
sounds good, send the link
AI12m
S
@sienna.fit
can we do mornings?
AI18m
A
@ava.studio
just booked, thanks!
AI24m
J
@jonny.r
what’s included again?
AI31m
@mara.yoga
AI
is it pricey though?
$297/mo flat. Want a slot?
Call booked
Thu 2:00 PM · @theo.lifts

Powering coaches, creators & agencies

The platform

One inbox that turns DMs into booked calls

Setterapp reads every conversation, qualifies the lead, and books the call — across every Instagram DM and comment, in your voice.

DM · @theo.lifts
ok but how much does it cost?
Great question —
$297/mo flat. Want a slot?
thursday works, let’s do it
AI nowin your tone
Lead · @theo.lifts
AI analysislive
Summary

Coach, ~8k followers. Spends 3h/day in DMs. Budget OK.

Tags
WarmBudget OK
Call booked
Thu 2:00 PM
Conversations
Human-sounding replies that qualify and close.
Pipeline
Every lead tagged, scored and organized.
Analytics
See exactly what books calls.
Function calling

One toolkit. Thirteen tools.

A single canonical registry the setter calls from — sharing resources, checking the calendar, booking, updating status, handing off. Tools the agent can’t use are dropped from the menu automatically.

load_skill
load_objection
load_casestudy
complete_step
update_lead_status
schedule_meeting
check_availability
send_resource
send_audio
handoff_to_human
pause_conversation
end_conversation
set_followup_count
Up to 4 tool iterations per turnSilent tools never push a premature bubbleTerminal tools end the chat cleanly
Resources & audio

The right link — and voice notes in your voice

Team-wide links and pre-recorded voice notes, sent on cue. Whisper transcribes every audio so the setter knows what it said — and hard de-dup means nothing gets sent twice.

Resource libraryteam-wide
Pricing & plans
#pricing
sent
3-min walkthrough
#onboarding
link
Case study: 19 calls / week
#casestudy
pdf
Long-form demo
#vsl · de-duped
skipped
T
@theo.lifts
AI
does it sync with my google calendar?
0:14
Whisper“Hey Theo — yes, we sync straight to Google Calendar. Want me to grab you a slot this week?”
Setterapp AI

Get the most out of every lead with AI

Trained on your offer and tone, working around the clock so no lead ever goes cold.

Help me connect my tools

I’ll connect Instagram and your Google Calendar — want me to set them up now?

Start typing…

Connects your stack

Instagram and Google Calendar, set up by AI — WhatsApp and Meta Ads coming soon.

Integrations
Booked calls · 30 days
Wk 1Wk 2Wk 3Wk 4

Books more, automatically

Auto follow-ups revive cold leads and fill your calendar while you sleep.

Automations
Revenue today$1,240

Know what converts

Track conversations, revenue and booked calls in one clean dashboard.

Analytics
Scale

10x your bookings with an always-on setter

One-click human handoff, a unified team inbox, and guardrails you control. Optimized to never miss a DM.

AI replying…
H
Human handoff
One-click handoff

One-click human handoff

Jump into any chat the moment it needs a human — or let the AI hand it off for you.

Team inbox3 seats
@theo.liftsM
@mara.yogaAI
@kayfitJ

A unified team inbox

Assign leads, leave notes and reply together — every DM in one shared place.

Pause after 9pm
Approve quotes over $500
Never discuss refunds

Guardrails you control

Set the rules, hours and limits — the AI stays on-message, on-brand and on-time.

Comment automation

From a comment to a booked call.

Setterapp watches every post, slides into the DMs automatically and takes it all the way to the calendar.

1New comment
C
@coach.anna
2h
···
REEL
J
@jordan.fit how do I start?
2DM opened
J
@jordan.fit
AI
how do I start?
Hey! Happy to help — what are you working on right now?
Setter started the conversation automatically
3Call booked
Thu · Jun 25
2:00 PM
30 min · Google Meet
Booked@jordan.fit · Warm
Follow-ups & messages

Never lose a cold lead again.

Setterapp nudges at the right moment — so every lead that ghosted has a second chance to become a booking.

Now
Hey! Saw your reel — are you booking calls manually right now?
Sent
+2h
Just following up — still happy to answer any questions.
Follow-up
+24h
Still here if you want to grab a slot this week. 🎯
Re-engage
Human-like typing delays
Scheduled messages
Smart send timing
Respects messaging windows
Integrations

Connects with the tools you book on.

Available now
Instagram
DMs, comments, story replies
Connected
Google Calendar
Live availability & booking
Connected
Coming soon
WhatsApp
Templates & messaging windows
Soon
Meta Ads
Click-to-DM lead attribution
Soon
Human vs AI

Costs like a setter. Never takes a day off.

A good human setter runs about $300–$500/mo plus commission — and still sleeps, takes vacations, and works one chat at a time. Setterapp is $297 flat and always on.

Human setter
$300–500/mo + commissions
Sleeps, takes vacations & sick days
Works ~8 hours a day
One conversation at a time
Weeks of hiring, training & ramp-up
Slow to reply after hours
Commission on every booked call
Setterapp
AI setter
$297/mo flat
Always on — 24/7, never sleeps
Never takes a day off or calls in sick
Handles every DM at the same time
Live in about 10 minutes
Replies in seconds, any hour
$297 flat — no commissions, ever

Questions, answered

Does it actually sound human?

Yes — Setterapp is trained on your past messages, your offer, and your tone. Most leads have no idea they're chatting with an AI, and you can review every conversation.

Will it get my Instagram banned?

No. Setterapp uses Instagram's official messaging tools and respects rate limits, so your account stays safe and compliant.

How long does setup take?

Under 10 minutes. Connect your account, answer a few questions about your offer, link your calendar, and you're live.

What if I want to take over a chat?

You can jump in anytime from the dashboard. Setterapp also hands off automatically the moment a conversation needs a human touch.

How much does it cost?

Setterapp is $297/mo — no commissions, cancel whenever.

Stop answering DMs.
Start taking calls.

Set up your AI setter in under 10 minutes. $297/mo flat.

$297/mo — no commissions, cancel anytime